Beyondsoft Consulting

  • Sr. Analyst, Reporting Analytics

    Job Locations US-Plano
    Job ID
    2018-5490
    # of Openings
    1
  • Overview

     

    The candidate will be a data-driven individual who has excellent analytics skills and experience. This position will have a key role in contributing analytics for a high-profile client in the automotive industry. This person must effectively work with clients and vendors while completing high-quality analytics deliverables in support of the digital marketing channel.

     

    Responsibilities

     

    • Leverage data to gain insight into trending, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies
    • Collaborate with team management to shape our clients’ digital marketing strategy, measurement model, and expectations
    • Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights
    • Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices
    • Manage client relationships and serve as the SME for web analytics
    • Contribute to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture
    • Data analysis of web projects, A/B and multivariate testing, and ad hoc requests
    • Oversee tag management services and maintain integrity across multiple sources of data
    • Partner with multiple vendors to implement analytics requirements and streamline project processes.
    • User acceptance testing of Adobe (Omniture) tags and validation of web reporting enhancements/changes (data validation, etc.) on various platforms
    • Evaluate and recommend digital marketing tools and products.
    • Perform competitive analysis
    • Mentor junior analysts

    Qualifications

     

    • Bachelor’s degree
    • Minimum 3 - 5 years of web metrics and/or analytics experience
    • Strong Adobe Analytics and Adobe Target experience
    • Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners
    • Can multi-task and quickly adapt to changing/conflicting priorities
    • Motivated by learning and evaluating new analytics technologies, and staying up-to-date with current trends and tools
    • Implementation experience with analytics platforms such as a web reporting tool and tag management software
    • Critical thinker who can problem solve
    • Excellent written/verbal communication
    • Ability to work independently and is a motivated self-starter
    • Detail-oriented and organized

     

    Preferred Qualifications:

    • MBA or Master’s degree in quantitative discipline
    • Experience within the digital marketing field
    • Experience from at a marketing/advertising agency on consulting firm
    • Excels at client relationship management
    • Experience with data management platforms (DMP), such as Oracle Blue Kai
    • Experience with offline/online data integration
    • Experience with business intelligence tools
    • Statistical modeling experience, including attribution modeling and predictive modeling
    • Knowledge of DART for Advertisers (DFA) and JavaScript
    • Experience with social media tools, such as Spredfast and Brandwatch
    • General scripting (e.g. Perl, regular expressions, Bash, etc.)

    “We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.”

     

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