Beyondsoft Consulting

  • Associate Analyst, Marketing Analytics

    Job Locations US-Plano
    Job ID
    2018-4929
    # of Openings
    1
  • Overview

    Beyondsoft Consulting, Inc. is looking for a web/marketing analyst with at least 1-3 years’ experience to perform analytics reporting and analysis in the digital marketing field. We are growing rapidly and are seeking innovative think out-of-the-box candidates. The desired candidate will be a data-driven individual who loves to dive deep into data to create meaningful reports containing actionable insights on consumer behavior. This position will have a key role in providing marketing analytics for a high-profile client in the automotive industry. This person must work effectively with clients and vendors while completing high-quality analytics deliverables in support of all digital marketing channels.

     

    Responsibilities

    • Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices
    • Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
    • Coordinate the execution of A/B tests and analyze test results for presentation to stakeholders
    • Leverage data to gain insight into trending, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies
    • Data analysis of various web projects and ad hoc requests
    • Automate recurring dashboards and reports
    • Assist in the definition and creation of Adobe (Omniture) tags for web and mobile applications
    • Participate in tag management services and maintain integrity across multiple sources of data
    • Partner with multiple vendors to implement analytics requirements and streamline project processes
    • Contribute to building an analytics strategy for digital marketing goals and objectives
    • Assist in evaluating and recommending digital marketing tools and products

    Qualifications

    • Bachelor’s degree
    • Minimum 1 - 3 years of web metrics and/or analytics experience
    • Strong Adobe Analytics experience (formerly SiteCatalyst and Discover, ReportBuilder, Data Warehouse, etc.)
    • Experience with a site optimization tool (e.g. Adobe Target, Maxymiser, etc.)
    • Highly proficient in Excel with building complex dashboards
    • Highly proficient in PowerPoint with designing analytics-based presentations and visualizations
    • Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners

    “We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.”

     

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