Beyondsoft Consulting

Senior Data Marketing Analyst

Job Locations US-TX-Plano
Job ID
2018-1444
# of Openings
1

Overview

The Senior Data Marketing Analyst will be responsible for targeting, segmentation and consumer insights as it pertains to customers, leads and prospects for assigned client projects. Campaign support will include monthly newsletters, email campaigns for retention, acquisition, hand raiser nurturing, lead generation, events, sales support and new product launches. Requires the ability to create various reports to track retention, KPI actions and conversions. This position will report to a Service Delivery Director. Local candidates only please.

Responsibilities

  • Primary role is to create and manage data sets for marketing campaigns, which email, social retargeting and other data-driven marketing campaigns using client-owned and third-party lists and data.
  • Assist with the gathering of the business requirements needed for the data mapping for campaign and/or reporting purposes
  • Provide guidance to client marketing groups on best practices for collecting customer data for integration with the enterprise marketing database in accordance with current and evolving privacy standards.
  • Third party list processing. Performs deduping, suppressions and enhancement of third party lists.
  • Act as liaison to the email vendor to gather the business requirements needed for the mapping of email data.
  • Provide email marketing campaign files to email vendor, as requested, and verify counts prior to launching email campaigns.
  • Marketing campaign set-up and execution using provided campaign marketing tools.
  • Selection of groups for A/B and multi-variant testing per client practices and providing statistical significance while managing appropriate campaign suppression lists.
  • Analysis, data mining and reporting support for client and client agencies, including running counts, Data mining/frequencies to support campaigns.
  • Provide business decision support based on demographic, behavioral, propensity, look-alike and other relevant data.
  • Data management for triggered email campaigns.
  • Regular campaign analysis reporting of KPIs per client requirements.
  • Ad-hoc analysis as required, including such things as defection, migration, etc.
  • Regular attendance to marketing team meetings.
  • Act as a subject matter expert (“SME”) for the client's business unit portion of the Enterprise Marketing Database
  • Regular maintenance and updates of standard operating procedures (“SOP”) documentation of critical processes for the campaign resource provided under this SOW, including but not limited to, information on access, use, and day-to-day processes as they relate to the Enterprise Marketing Database.
  • Support relationship marketing CRM agency vendor when new marketing programs are being developed by providing insight and strategic input.
  • Work with the prior vendor for this role to discover and document all current processed.

Qualifications

  • Minimum Bachelor's Degree required. Preference to degrees in computer science, business, statistics or related discipline (or comparable work experience). 
  • 5-8 years of work experience in marketing data analysis, campaign management and/or related data management, data analysis and/or marketing analytics.
  • Broad understanding and experience with SQL, databases, data modeling and analytical tools.
  • Experience or familiarity with the following or similar tools preferred: Tableau, Unica, BlueKai, Adobe Audience Manager, analytics and social platforms.
  • Proven experience in using marketing data for email, social retargeting and other distribution channels.
  • Must understand and comply with all data governance rules, ethics and applicable regulations.
  • Must understand and protect customer data, while complying with legal and ethical standards for the use of that data.
  • Ability to effectively work on multiple projects with many stakeholders on tight deadlines.
  • Ability to create and/or assess marketing data models based on behavioral, demographic, geographic and psychographic information.
  • Must have knowledge of industry best practices and keep track of developments in relating to marketing via, email, social media, SMS and other channels.
  • Strong understanding of meaning and use of marketing KPIs.
  • Ideally have experience with and interest in automotive or consumer luxury brands.
  • Excellent analytical, critical thinking, and problem-solving skills
  • Strong organizational skills and attention to detail

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

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