Beyondsoft Consulting

Marketing Analytics Manager

US-Plano
Job ID
2017-1121
# of Openings
1

Overview

The candidate will be a data-driven individual who has strong analytics skills and experience. This position will have a key role in managing digital marketing analytics for a very high-profile client in the automotive industry. The role places the candidate in a leadership position that is accountable for strategy, story-telling, and implementation of analytics technology. This person must work effectively with clients and vendors, manage a team of direct reports, and complete high-quality analytics deliverables that influence digital marketing strategy.

Responsibilities

• Build analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture

• Lead the effort to define, measure, and tell the story of digital marketing efforts to determine brand and campaign effectiveness

• Manage client relationships, and proactively engage them, while serving as the SME for analytics across all digital channels (web, media, social, etc.)

• Effectively manage and mentor a team of analysts by allocating resource assignments accordingly, developing team members to analytics rock stars, and maintaining a positive environment

• Create and execute a site optimization plan that includes personalization, targeting, A/B and multivariate testing

• Leverage data to gain insight into trending, sentiment levels, user experience and behavior in order to drive the appropriate digital marketing strategies

• Measure site usability and effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations to executives

• Assist in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data

• Provide direction on integrating disparate sources of data, ultimately setting the blueprint to migrate to a big data environment

• Data analysis to A/B and multivariate testing results, and ad hoc requests

• Partner with stakeholders to implement analytics requirements and streamline project processes.

• Evaluate and recommend digital marketing tools and products.

• Perform competitive analysis

Qualifications

Desired Skills & Experience Requirements:

 

 

• Bachelor’s degree

 

• Minimum 3 - 5 years of web metrics and/or analytics experience

•Strong Adobe Analytics and Adobe Target experience

• Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners

• Excel at client relationship management

• Must understand the consulting environment and how to engage clients with a “can do” attitude

• People management skills: experience in teaching, delegating, holding accountable, and motivating team members

• Project management skills: ability to juggle multiple projects, adapt to changing/conflicting priorities, and breakdown strategy into work tasks

• Implementation experience with analytics platforms such as a web reporting tool and tag management software

• Working knowledge of designing site tags, validating tags, and defining data taxonomies

• Motivated by learning and evaluating new analytics technologies, and staying up-todate with current trends and tools

• Critical thinker who can problem solve

• Excellent written/verbal communication

• Ability to work independently and is a motivated self-starter

 

• Detail-oriented and organized

 

Preferred Qualifications:

 

 

• MBA or Master’s degree in quantitative discipline

• Experience within the digital marketing field

• Experience from at a marketing/advertising agency on consulting firm

• Experience with data visualization tools such as Power BI, Tableau etc.

• Experience with data management platforms (DMP), such as Oracle Blue Kai

• Proficient working with data mining tools such as SQL and Hive

• Working knowledge of at least one traffic splitting/experimentation platform

• Experience with offline/online data integration

• Experience with business intelligence tools

• Statistical modeling experience, including attribution modeling and predictive modeling

• Working knowledge of R

• Knowledge of DART for Advertisers (DFA) and JavaScript

• General scripting (e.g. Perl, regular expressions, Bash, etc.)

• Experience with social media tools, such as Spredfast and Brandwatch is a plus

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